This is Christmas, time that traditionally offer gifts to love most. Not wanting to escape tradition, I share with you some of the best examples of Constructive Capitalism.

To all a great Christmas.

Umair Haque

It was while reading a post Umair Haque (Director do Havas Media Lab), I first heard on Constructive Capitalism. Here's what Haque argues that this new type of capitalism.

Case Studies

Anchoring on the importance of private, I believe that constructive capitalism should be defined as the set of practices that can create, simultaneamente valor competitivo e valor social.

Marks & Spencer

In the early 21, a Marks & Spencer (M&S), was in a very difficult situation (hotly contested by the communities where the company decided to close its factories for textile production, Objections have been found, in fruits and vegetables marketed, pesticide residues harmful to health). This situation changed, when they decided to adopt sustainability as a strategy and launched its “Plan A”. In this video, Mike Barry “Head of Sustainability” M&S, explains what the “Plan A” and how the company has gained with its implementation.

Plan A, Because There is No Plan B – Mike Barry, Marks & Spencer from Sustainable Brands on Vimeo.

Banco Santander Brazil

Fabio Barbosa, President of Banco Santander in Brazil, demonstrates this presentation at the event TEDxSP 2009, how banks can be important actors in constructive forms of capitalism.

Grameen Creative Lab

World famous for microcredit, the Nobel Prize for Peace 2006, Muhammad Yunus, is, currently, working with some of the most prestigious multinational companies (Danone, Adidas, Veolia, BASF, Intel). Together, through the Grameen Creative Labs, companies that are creating, demonstrate in practice, how the private sector can help eradicate some of the major global challenges.

Wealth Base of the Pyramid

C. K. Prahalad was a staunch supporter that can only be achieved to improve the living conditions of people in the bottom of the pyramid, if allowed to be full consumers, a market that generates economic value anchored in the development of products and services that meet their real needs. In his book The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Prahalad presents several case studies of companies like Microsoft or Unilever GlaxoSmithKline, who accepted the challenge and were successful in this market of billions of people.

For-Benefit Corporations

A business model that has been gaining adherents in the United States of America, As “B-Corporations” use the power of business to help solve social and environmental problems.

Timberland Company

The President of Timberland, Jeff Swartz, sharing their thoughts on the responsibility of creating a more sustainable capitalism and, presents the actions that his company is already developing in this direction.

TOMS Shoes

This is a good example of how the power of business can help solve social problems. Blake Mycoskie created a company that for every pair of shoes that sells, offers a couple of children who lack financial resources to buy. With this gesture, a TOMS (Tomorrow shoes) prevents thousands of children are condemned to live a life marked by severe infections and other social problems.

Acumen Fund

in 2001, Jacqueline Novogratz, who founded the Acumen Fund, joining the compassion characteristic of the philanthropic project management rigor that must have a project geared to succeed in the capitalist market, and supports (through the patient capital) business projects that are able to transform the realities of millions of people.

The Boston Beer Company

The Boston Beer Company practice philanthropy in a strategic way, channeling their resources (finannceiros, human and corporate) to create community impacts.

IBM Corporation

Lithium Status, Vice President for Corporate Citizenship and President of the IBM, presents some of the characteristics that make a company of IBM Constructive Capitalism.

Starbucks Corporation

Starbucks Experience, has demonstrated that its engagement with communities is not only correct the ethical point of view, it is also an excellent business strategy. So, their presence within communities, is a reality, not only, in the vicinity of their premises,www. in regions where coffee is produced marketing.